How Technical Advancements Have Revolutionized Internet Protocol TV?
Telephones, which had earlier revolutionized the way communication took place, have now become obsolete due to continuous innovations and improvements in technology. To keep with up the evolving requirements of changing times, telecommunication companies are now shifting their focus toward video services from traditional broadband and telephone services. Internet protocol television (IPTV) has presented itself as a massive growth opportunity due to its interactive multimedia capabilities.
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Geographically, APAC is expected to witness the fastest growth in the market during the forecast period. This can be majorly attributed to the growing number of subscribers in the region, increasing use of technologically advanced devices for content consumption, and growing shift from traditional TV watching to on-demand or online show-viewing experience. As regional providers are increasingly focusing on increasing the broadband penetration and improving the infrastructure, the prospects for the IPTV market growth in APAC look bright.
The growing demand for OTT services is expected to support the IPTV market growth in the coming years. Enhanced broadband infrastructure and new video compression technologies are enabling the market players to broadcast live TV signals to varied smart devices and television sets via private broadband networks.
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The global IPTV market is highly competitive in nature as the number of market players is constantly increasing. Service providers are offering customized services as per customer requirements in order to increase sales. In the recent past, partnerships had been the major activities in the market across the globe.
Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange SA, Deutsche Telekom, Telefonica S.A., SK Telecom, MatrixStream Technologies Inc., Nectro IPTV, Huawei Technologies Co. Ltd., and Foxtel Management Pty Limited.
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